Web strategy8 min read
Custom Website vs Template: How to Choose the Right Foundation
A practical comparison of custom website development and template-based websites, including cost, speed, flexibility, ownership and SEO trade-offs.
Read the guideInsights
Clear thinking for better digital decisions.
Practical, source-backed guidance on choosing, owning and improving the digital systems behind a modern business.
Project ownership8 min read
What Full Code Ownership Should Mean in a Digital Project
A practical handover checklist covering source code, intellectual property, third-party licences, domains, hosting, credentials and documentation.
Read the guideTechnical SEO9 min read
Technical SEO for JavaScript Websites: A Practical Launch Checklist
A practical technical SEO guide for JavaScript and Next.js websites covering rendering, crawlable links, metadata, status codes, structured data and Core Web Vitals.
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